Tuesday, January 11, 2011
Food Supplements That Work
The addition of food supplements to the list of products sold by fitness companies in the 1950's was an economic one. After someone bought a barbell they had little reason to be a return customer. Barbells last pretty much forever. This lack of cash flow was remedied by selling protein supplements. Supportive literature recommended that trainees could not possibly get adequate protein from diet. Strength athletes from that era were used as proof through product endorsements. This gave birth to the multi billion dollar supplement industry. Most modern fitness magazines are literally catalogues with advertisements for food supplements that will fix almost anything. Rather than re-invent the wheel, I will focus you on several sources of common sense talk on food supplements.
First, two articles by Lyle McDonald. Very nice overviews of the subject.
Next is a virtual guidebook of useful supplements and sources by Martin Berkhan.
Supplements and Sources
The last article is a refreshing piece by Alan Aragon. He compares the popular fruit juice that is sold through "multi network marketing", and cheap wine. This shows you how ridiculous most claims are.
MonaVie versus Two-Buck Chuck.